Category BeeHive Blog

Branding is more than a logo and image or even a recognized name.  It’s a person’s collective experience with a company’s product or service.  A brand is a person’s overall perception of a company or product built over time.

Here are four things you should keep in mind as you build your company’s brand:

1) Own the “Significant Thing”:  Don’t try to be all things to all people. Spend your time focusing on a single clear message. For example: Kymlee “ the Brand & Marketing Queen Bee “.

2) Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades...

Do you remember your first day as a business owner?  You were probably just like the rest of us… excited and nervous bundled in one.

Starting a business is a beautiful journey, and the lessons we learn along the way equip us to handle more of life’s surprises.  One of the best things we can do is learn from other entrepreneurs.  Scenarios just like these will apply to every market – regardless of the product or service.

1.  Create  a Special Offer
A special offer is exactly that… an offer that is special.  Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry!

You don’t have to go out and order or create new products to put together a special offer.  It doesn’t take a whole lot… just use what you have...