Branding tagged posts

Step One: Establishing your brand

Branding is definitely less mysterious when you realize that as a business owner, it really is all about becoming known for your specialty and for how people perceive you as a person, product or service.

Watch this quick 5 min video, then answer the questions below.

Instantly it becomes obvious that consistency will be the key in setting your brand. You need to always provide the same answers to these questions:

• What do your clients think of, when they…
o See your photo?
o Hear or read your name?
o See your logo?
o See the colors and graphic elements associated with your website and products?
o See your name/coaching title in their email inbox Subject Line?
o See a product or new blog post announcement?

Branding is more than a logo and image or even a recognized name.  It’s a person’s collective experience with a company’s product or service.  A brand is a person’s overall perception of a company or product built over time.

Here are four things you should keep in mind as you build your company’s brand:

1) Own the “Significant Thing”:  Don’t try to be all things to all people. Spend your time focusing on a single clear message. For example: Kymlee “ the Brand & Marketing Queen Bee “.

2) Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades...