Category: Do you remember your first day as a business owner? You were probably just like the rest of us… excited and nervous bundled in one.
Starting a business is a beautiful journey, and the lessons we learn along the way equip us to handle more of life’s surprises. One of the best things we can do is learn from other entrepreneurs. Scenarios just like these will apply to every market – regardless of the product or service.
1. Create a Special Offer
A special offer is exactly that… an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry!
You don’t have to go out and order or create new products to put together a special offer. It doesn’t take a whole lot… just use what you have. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint… you’ve sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!
2. Cater to the Small Crowd
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a group who is married, a group who attends church, and a group who loves to exercise.
Classify each group of people, and assess the unique needs and desires they share. That my friend will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and you’ll notice an increase in sales.
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Be willing to go the extra mile. That wins customer loyalty and support, because satisfied customers refer their friends and family to the place that will take good care of them.
Quality service is the first step toward great referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Consider giving customers who refer friends a thank you – whether it’s a discount, special gift, or a simple thank you card – and watch the referrals spiral!
You can hit a double whammy by implementing customer surveys. All you need is a few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product. Isn’t that simple…do that and you automatically set yourself up with a targeted list of leads to help grow your business.
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Kymlee is a Brand & Marketing expert for online businesses. Besides holding a Bachelor of Science degree in Marketing, she has also owned and operated 3 successful businesses; one service based and two retail.
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